LESSONS FROM THE LAUNCH OF PAINTED: A THRILLING NEW HORROR NOVEL

Yes, I can now shout it from the rooftops!

PAINTED has been published! 

Available at all online retailers.

It is entirely true when I say that PAINTED wouldn't be the book it is without a barrow full of help from some amazing friends and family, and from strangers. From people who chose to join the Launch Team over on Facebook, and acted as Beta readers and ARC readers. They really are amazing people. Thank you.

I tried following all the launch plans littering the internet. Launch plans written by authors and experts with a lot more experience than I have. And here are my key learning points:

  1. You need a plan. You cannot wing a proper launch.
  2. You need to write that plan down. Do not rely on remembering everything. You will forget something. Trust me.
  3. You may have only just started your Man Booker Prize winning novel, but start prepping  your launch now. Don't laugh, this bit is true. Start nurturing the bloggers, the media contacts, your launch team, now. Massage them, wine and dine them, tempt them with tantalising snippets from your work. You can't turn up begging on their doorstep three days before the launch and hope for some media. That's not the way it works.
  4. Pay for help. "Oh but I've got no money." Yes well, that may be true. But put some aside for all the things you're going to need - a great cover, an editor, formatting software, Amazon advertising, inclusion in catalogues, membership to various society groups - Alliance of Independent Authors, Society of Authors, Society of Horror Authors etc etc.
  5. Are you still following that plan? Step-by-step?
  6. Newsletter swaps - these need to be organised weeks in advance. Start working on those now. Yes, even if you don't have a firm date for your launch. Make contact. Write those contacts down in a master list somewhere. Same goes for blog sites, review sites. You cannot wing this part. Be like the Avon Lady, and know the best doors to knock on.
  7. If you are doing paperbacks, get them into your hands before the launch. It makes marketing so much easier if you can take photos of those bound beauties. It also makes it easier to tempt people to review your book by offering them copies. Media sites like to give away copies if they're going to put in the effort to interview you. This is a marketing cost. Be prepared to shoulder this cost.
  8. Don't try to do everything, all at once. You need to space out your energies, or you will burn yourself out. Trust me.
  9. Your launch team is your best asset. Don't ask them to do too much. Reward them. And be grateful for the effort they put in on your behalf. They didn't have to do it. Don't underestimate how important they are to your success.
  10. And as Rachel Hunter said, "it won't happen overnight, but it will happen".
Rachel Hunter

You can buy PAINTED from all online retailers now

CLICK ON THE BOOK COVER BELOW

THE FEELING OF HAPPINESS AFTER FINISHING A BOOK

The feeling of happiness after you've finished writing a book!

Today I typed the words "The End". They were words number 77,070 and 77,071 respectively. And whilst those words are there, at the end of my manuscript, this is not the end of the road.

Wine Tasting in Argentina

I will toast the completion of PAINTED, with a glass of Pinot Noir, and the smug satisfaction that it all came together nicely in the end, over seven months. Before 11.30pm last night, I had no idea how it was going to end, not properly. I'd mulled over some ideas in the shower, like always. Some ideas had come half formed as I drifted off to sleep. Walking round Cornwall Park listening to podcasts delivered others. But the end, the last few paragraphs, were as elusive as the winning lottery numbers.

But at 11.30pm last night, just as I was drifting off to sleep, with my rescue cat sleeping awkwardly on my shoulder (I know, she shouldn't be on the bed, but she doesn't know that), the ending came to me as clear as my newly installed double glazing. I turfed the cat off, turned on the lights, and wrote a page of notes. Today, the paragraphs appeared on my laptop as though someone else were writing them.

And so now I'm done. But not really. Not by a long shot.

Today the final chapters were emailed off to Beta Reader #1 - an English friend living in Australia. Three of the earlier chapters were emailed off to Beta Reader #2 - my American friend residing in Washington D.C. Between them, they make sure I don't fill the book with adverbs or colloquialisms only Kiwi's understand.

PAINTED Cover

Also, the first 5,000 words were sent off to a proof reader, with a request for her to quote on proofreading the whole 77,071 words.

Tomorrow I will read PAINTED through, from start to finish, to pick up any inconsistencies, or loose ends.

And then there's the formatting to do, the book to load, and the launch to prepare for.

I think I'm going to need more than one glass of wine.

So, if you would like to be part of the launch team, please message me, and we'll arrange some arc copies to come out to you for review, and as a thank you for your assistance in spreading the word. Looking forward to hearing from you and thanks for all your support so far. x

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