Or, not all reviews are created equally...
Reviews are the lifeblood of an author. We clamour for them. We beg for them. Amazon tells us we need them. Bookstores ask for them. Magazines print them. Newspapers rank them. Bloggers give them, sometimes begrudgingly, and hopefully honestly.
But not all reviews are created equally. And just having Amazon reviews is not enough for some bookstores or libraries to agree to stock your baby.
Authors tend to pounce upon any review as mana from heaven. The crumbs the reading Hansel's and Gretel's of the world have left us. Stumbling across a fresh review on Amazon sends an author's endorphins through the roof.
Goodreads, another treasure trove of reviews and ratings. Even ratings are gratefully gathered around an author, lovingly coveted and caressed.
Of course the Everest of reviews are by those illustrious literary journals which pepper the world. Or decades old newspapers, whose opinion's are eagerly read by their adoring subscribers and discussed over long meals and expensive bottles of pinot noir. Those reviews are considered the gold class of reviews.
Reviews in women's magazines. Sniffed at by highbrow literary journals, but read religiously every week by the biggest regular consumers of books, women. I don't sniff at those reviews. They are gold.
Reviews by celebrities. Even Kim Kardashian has started asking for book recommendations via her Instagram feed. Reece Witherspoon has a book club. Emma Watson is about as much of book vigilante as you'd expect from her decade of playing bookwork Hermione. She has her own book club too. Oprah started it all. The Richard and Judy Book Club. I'd donate a kidney to be reviewed or profiled by any of these bookish celebrities.
But some of the best reviews, the most considerate and considered, are by the associations and societies within which we operate. The various organisations who exist to support authors writing within their particular genre - Romance; Historical; Horror; Crime; Thriller etc. Reviews which are done by reviewers who understand the genre you are writing in. From the genre you are trying to market to the world. They get you. They understand you. They are gatekeepers though. They want the genre to be full of great works worthy of the title "Romance" or "Historical" or even "Erotica"...
The Historical Novels Society is one such gatekeeper. And in their February issue, Issue #79, they published a review of 'Fifteen Postcards'. You can imagine my response. I opened the link hesitantly...heart in my mouth, palms sweating...and here's the review:
"Kirsten McKenzie has written a very unusual novel: part time travel, part historical, and part antique review. Sarah’s adventures in other times and other continents, linked together by the postcards and the antiques, are well researched and entertainingly written. The twists and turns are a little frenetic, and the reader can sometimes feel as if they are running to keep up. At times the plot is somewhat convoluted and a little unbelievable, but Sarah is an engaging heroine, and the need to know what happens next overrides these minor inconsistencies.
OVER THE MOON. Thank you Historical Novels Society. And yes, I've since asked them if they would be interested in reviewing The Last Letter. I now await patiently for them to respond. They don't always say yes to reviews.
So far Fifteen Postcards has done pretty well on the number of Amazon reviews front. Somewhat annoyingly, they don't collate all reviews across all platforms, so I have to traipse around the various country sites checking for new ones... Here's a snapshot:
So next time you read a book, take a moment to write a review. Just a few words, no spoilers. I'll give you a quick guide on what you could say:
- Did you like it? YES/NO
- What did you like most about it? PLOT/RESEARCH/CHARACTERS/THE END
- Who else would enjoy it? HISTORY BUFFS/SPORTY TYPES/NEW MUMS
- Do you want to read a sequel? YES PLEASE/THANK GOD IT ENDED
- Was there anything the author could improve on? EDITING/LENGTH/KILL MORE PEOPLE
- Etcetera, etcetera, etcetera