Eat your heart out Disneyland and Universal Studios, you have nothing on the stomach churning rollercoaster of Amazon rankings...
Every author does it. Everyone tells us not to do it but we still do. We can't help it. It's like a drug. A legal high. It's either an adrenaline rush or a crushing debilitating blow, but we go back the next day, and the next and the next. We hit the refresh button with the same frenzy a gambling addict pulls the arm on a slot machine in Vegas. We check our rankings on Amazon.
Yes. We hit that refresh button so often that we wear the feet off our poor little mice.
Sometimes our rankings are up. And sometimes they're down. And sometimes there's such a tiny change that we'd rather see a noticeable drop than no change at all.
And the worst of it is that most of the time, we have no idea why our rankings change. That's right. We, the authors, have almost no idea why they change. Sometimes we can pinpoint an upswing because we spent $28 on Facebook marketing (yes, Facebook marketing really worked for me!) or sometimes it's because a well connected book blogger raved about our book. Sometimes it's just because it's sunny, or the moon is in Jupiter, or the History channel is running its tenth repeat of a documentary about the gold rush and suddenly people are interested in everything that glitters.
I'm not going to go into the mechanics of how the Amazon algorithms work, many minds greater than mine have done that all over the internet, and you can read some fascinating pieces of research without having to search too far. I just know that over the last couple of months I've seen a lovely upwards trend in the sales rankings for Fifteen Postcards and The Last Letter, and I am eternally grateful to the people who have bought and read my books. What an honour it is you've placed your trust in me to write something which will entertain you.
Last year I set a goal of making the Top 100 for Historical Fiction on Amazon. It was part of a longer list I had laminated and had stuck to the wall of my shower so I could read it everyday. I can categorically confirm that writing your goals down and keeping them visible is as effective as everyone says it is. First I hit #91 on the Historical Fiction list, and I thought all my dreams had come true. THEN I HIT #56. WHAT AN ACHIEVEMENT. Thank you, thank you, thank you.
I'm not too concerned about the why's and how's of the Amazon algorithms, I'm purely in the camp of "selling more equals a higher ranking". Simple really. I'm sure I could be a lot more pedantic about tracking my social media activity against the subtle changes in my sales ranking, but I'm not that sort of person. I've got a family I need to interact meaningfully with, and more books I should be writing, and reading, so I'm happy just celebrating these milestones when I notice them.
Thank you for reading my books. Here's to slowly creeping up the rankings as the new year kicks into gear.